Howard Helfant

Crack open a menu at any trendy bar and Mojitos will dominate. Many people consider the Mojito to be the ultimate summertime drink, even if they have no idea what goes into a Mojito or what a true Mojito should taste like. Howie Helfant, owner and founder of the Howie's Hot Shot Beverage company, knows what a Mojito should taste like, and why a prepackaged mix might be a good choice for many consumers.

A Mojito is, in essence, a combination of muddled lime and mint, combined with sugar and a carbonated fizz. Rum or vodka is typically added to this mix to give the drink a bit of a punch. The ultimate Mojito is a combination of the sweet and the sour, without being overwhelming in any way. Fruit can also be added to sweeten the drink and change it ever so slightly for variety.

According to Howie Helfant, a Mojito can be problematic to make at home. Muddling sounds easy, just punch down the ingredients with a specialized tool, but muddling can take a bit of strength to do properly. It's messy, and ice can scatter everywhere. It's also time-consuming. Each time you'd like another drink, you have to start in with the muddling again.

At a bar, some bartenders use a lot of sugar to mask the fact that the fruit isn't quite ripe. Each time you order a Mojito, it can taste slightly different, depending on the proportions of raw ingredients the bartender uses.

That's why a Mojito mix, such as the Skinny Senorita line of Mojito mixes that Howie Helfant has developed, makes so much sense. The drinks are sugar-free, so there are no hidden calories. The drinks will taste the same each time, so there are no nasty surprises. The fruit used in the mixes is always perfectly ripe. And they're easy to make, so you won't spend hours in the kitchen making up new batches instead of spending time with your guests.

This is yet another example of the wonderful beverages Howie Helfant's company, Howie's Hot Shot Beverage, is developing and producing each and every day. The products are innovative, tasty and widely distributed. It's no wonder that they are so popular.

Bio:

Howie Helfant is a successful businessman. Howie is owner and founder of the company Howie's Hot Shot Beverage. His company, Howie's Hot Shot Beverage, has several popular beverage lines that are distributed throughout the country. The company's signature drink, Howie's Hot Shot Tomato Slammer, is a perfect mix of tomato, citrus and spices and forms the foundation of a lovely Bloody Mary. Howie Helfant is proud Member of the Palm Beach County Chamber of Commerce.

Howie Helfant Helps Students of Spanish River High School in Boca Raton, Florida. Since 2008, one student per year has been awarded the Helfant Trust Scholarship, to allow that student to pursue higher education.Apart from this Howard's company supports so many charities, including Think Pink, Home Safe and many more.

Howie's Hot Shot Tomato Slammer beverage is widely distributed and is remarkably addictive.The drink has proven so popular and so distinctive that it's won Howie's Hot Shot Beverage multiple awards. In February 2010, Chilled Magazine voted Howie's Hot Shot Tomato Slammer the best Bloody Mary mix.


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Howie Helfant been in the food business since 1990. Howie Helfant opened the first kosher fast-food restaurant in New York City. The Kosher Mosher restaurant was so successful that Howie Helfant decided to expand and he opened the International Poultry Company, which had five locations throughout New York City.

Howie Helfant can be considered an expert when it comes to mixed drinks. After all, he's developed an incredibly popular beverage called Howie's Hot Shot Tomato Slammer that forms the base of a perfect Bloody Mary. He's also developed a line of sugar-free mixed drink bases under the Skinny Senorita name. He's perfectly poised to outline what makes a wonderful daiquiri, and why a mix might be the best way to get the taste you crave.

Daiquiris are typically made in a blender, and they contain fresh fruit, sugar and a bit of lemon juice and lime juice. Rum can be added to the drinks for an added punch. To counteract the tart flavor often found in fruits, sugar is often a main component of a daiquiri. Add the calories of the rum to the calories in the sugar, and a habit of daiquiris can add up to a larger waistline. Additionally, the fruit that goes into a daiquiri must be very ripe and very high in natural sweetness. If the fruit is even a bit below optimum flavor, the daiquiri will have a sour taste that's just unpleasant. But as we all know, it can be difficult to find perfectly ripe fruit at all times of the year.

That's why Howie Helfant thinks his line of Skinny Senorita drink mixes make so much sense. They're low in calories, since they contain no sugar. The fruit used in the mixes is always at the peak of ripeness, meaning that the taste will always be complex and sweet. And the taste is uniform each time, so there's no concern that your second drink won't taste as fabulous as the first.

Premade daiquiri mixes like the Skinny Senorita mixes make a lot of sense when you're hosting a large get-together. Without a mix, you're destined to spend most of your party in the kitchen, chopping up fruits and running the blender. With a mix in hand, you can return to entertaining your guests and leave the prep work behind. You'll also have an easier time of estimating how many drinks you can provide. The servings contained in each container are clearly printed on the side.

Howie Helfant believes that his Skinny Senorita mixes should be part of any well-stocked bar. They're low in calories, taste great and are easy to use. What could be better?

It seems that everyone has an opinion about a margarita. Some people insist that the drink should be served over ice cubes. Some believe that it should be blended with ice. Some say that only aged tequila should be used, while others believe that younger tequilas have a freshness and a bite that's hard to match. The Howie's Hot Shot Beverage Company recently jumped in the middle of this discussion by creating a line of sugar-free margarita mixes under the name of Skinny Senorita.

A classic margarita contains lime juice and a significant amount of sweetener. Lime juice is, of course, bitter so the sugar is needed to counteract that taste. Alcohol is added and then the combination is shaken together and served over ice or put in a blender with ice and served as a sort of smoothie. The Howie's Hot Shot Beverage company has no preference for the sort of alcohol added to the drink, since their mixes don't contain alcohol, but the company knows that the perfect mix will compliment the tang of the alcohol. Done right, and the mix will enhance the flavor of the tequila. Done wrong, and the mix will fight with or overwhelm the taste of the liquor.

The Howie's Hot Shot Beverage Company spent many, many months coming up with a mix that would work perfectly. Howie Helfant, owner and founder of the company, has a refined palette and supervised these taste tests himself, making sure that the mix was just perfect before signing off on the product. The Skinny Senorita mixes are sugar free, but they are still quite sweet. Howie Helfant made sure of that.

This dedication has truly paid off. The Skinny Senorita mixes are revolutionary. They're low in calories, making margaritas an acceptable drink choice for people on diets, and they're wonderfully delicious. They're also incredibly easy to use. Rather than spending time cutting up fruit and measuring out components, people can simply skip directly to enjoying their beverages with their friends. In this way, Howie's Hot Shot Beverage is truly putting the fun and enjoyment back into the margarita, while taking the stress and work directly out of the equation.

A Bloody Mary has been called one of the most complicated drinks a person can order. The base of the drink is tomato juice and vodka, of course, but a variety of spices are layered on top of this base, including pepper, Tabasco sauce and celery. The resulting flavor is sweet, tart and tangy, all at the same time. Gifted chefs can pull off a Bloody Mary with ease, creating a drink that is truly addictive. But this drink might be slightly different each and every time it's made. And it might be difficult or impossible for those without culinary gifts or an extensive kitchen to make at home. That's why Howie Helfant, owner and founder of Howie's Hot Shot Beverage, founded his company by crafting the perfect Bloody Mary mix.

Whenever Howie Helfant went to a party with family or friends, people would beg him to make his signature Bloody Mark drink. Sometimes, people wouldn't have any beverages at all until he had arrived. They just couldn't believe how refreshing and complex his Bloody Mary drinks were. Some people even requested the drinks without alcohol, so they could better taste the distinctive spices that Howie Helfant had used.

Over time, Howie Helfant decided that he might have a wonderful business idea on his hands. After all, if so many of his friends liked his drink, he felt it was quite possible that other people would also enjoy the beverages. He began researching ways to make the mix on a large commercial scale, without sacrificing any of the taste and quality that made the drink so popular with his friends.

Howie Helfant was incredibly picky about his mix, and he refused to release the product until he felt he had the proportions just right. He spent hours in the laboratory, testing and tinkering. And when he felt the mix was perfect, Howie's Hot Shot Beverage released the drink to the waiting public.

The results speak for themselves. Howie's Hot Shot Tomato Slammer, as the drink is known, has won numerous awards. People ask for it by name at their local bars and restaurants. In short, it's a great success, just as Howie Helfant knew it would be.